About Iris

Local Expertise. Global Exposure. Irvine Real Estate Strategist.

When it comes to selling a home in Irvine, exposure matters. The more qualified buyers who see a property, the greater the opportunity to create competition, maximize value, and achieve the strongest possible result. That is the foundation of Iris Li’s approach to real estate.

A trusted Irvine real estate advisor and listing specialist, Iris combines deep local market knowledge with a powerful bilingual marketing platform designed to connect homes with buyers locally, nationally, and around the world.

Since beginning her real estate career in 2013, Iris has helped more than 76 families successfully navigate residential real estate transactions across New York and Orange County, representing over $120 million in closed sales. Her business is built on a simple philosophy: every home deserves a customized strategy designed around the property, the market, and the seller’s goals.

What sets Iris apart is her ability to reach buyers beyond traditional channels. Fluent in both Mandarin and English, she has built a digital marketing presence reaching nearly 30,000 followers across YouTube, Instagram, RedNote (小红书), and WeChat. Rather than relying solely on traditional exposure, Iris leverages her bilingual network and online platforms to connect Irvine homes with qualified buyers who may not be reached through conventional marketing alone. In the past year, approximately $10 million in closed sales originated from buyers who discovered her listings directly through her personal marketing channels.

Iris focuses on Irvine’s premier master-planned communities and has extensive experience throughout Portola Springs, Orchard Hills, Eastwood Village, Great Park Neighborhoods, Woodbury, Stonegate, Cypress Village, and surrounding communities. Her understanding of Irvine’s neighborhoods, buyer demographics, pricing trends, and lifestyle offerings allows her to strategically position homes to stand out in a competitive marketplace.

Before entering real estate, Iris earned a Master of Laws (LL.M.) degree from Fordham University School of Law after studying law in China. She also worked in the legal department of an international bank, developing a strong foundation in contracts, negotiation, risk management, and client advocacy. Today, that legal background provides her clients with an additional layer of confidence and attention to detail throughout every transaction.

Iris’s experience representing buyers—particularly those purchasing new construction throughout Irvine—has become another advantage for her sellers. By understanding what today’s buyers are looking for, how they evaluate homes, and what features influence purchasing decisions, Iris is able to help sellers prepare, position, and present their homes with greater precision.

Beyond real estate, Iris is proud to call Irvine home. Living in the community she serves gives her firsthand insight into the schools, neighborhoods, amenities, and lifestyle that continue to attract families from around the world. She believes real estate is more than a transaction—it is about helping people make confident decisions during some of life’s most important transitions.

For sellers looking for a trusted advisor who combines local expertise, global reach, strategic marketing, and dedicated representation, Iris Li delivers a level of service designed to maximize both exposure and results.